Free Copy Critique of Earthling Box

Here we go with round 2 of the Copy Critique master plan. This week we have a short review of the subscription box service Earthling Box. They're just getting started, so there's really not too much to critique at the moment, but that doesn't mean you shouldn't watch the video because there are some very good observations on some rather crucial copy points which you may be able to apply to your own subscription box service site (everyone has one of those these days right?) I also tried very hard to not make a, "What's in the box?" Se7en reference. You're welcome.

And, as always, if you'd like a free copy critique of your own website, please head over to and sign up to get one.



Free Copy Critique of

As part of my marketing masterplan, I run the website, providing free 5-ish minute copy critiques of small business websites in exchange for the ability to use them for my own shameless self promotion. As a part of my new website overhaul, I've decided to start publishing them here on a probably-but-not-necessarily once a week basis.

The first in the series is a critique that I did awhile back for a web designer named Adam for his website Take a look:

To get your own free copy critique, go to