Freelance Copywriter

I write copy that makes you money.

Words are a dime a dozen. I know, I've seen what they charge on those freelance marketplaces. But here's a little secret. Even at those prices, you're still getting ripped off. 

That's because great copywriting, and I mean copywriting that really boosts your bottom line, is about more than just words on a page. It's about connecting with your audience, understanding their needs, building trust, and inciting them into action. It's telling people exactly what they need to hear in order to make them open their wallets. Spending pennies will earn you pennies, but good copywriting is an investment which can pay off a hundred fold.

About Me

There are a lot of “creative copywriters” out there. I’m not one of them. I don't write ads to win awards, and I don’t rely on the “creative spark” for inspiration. What I do care about is making you money.

I’ve been writing copy for over 5 years, sometimes for agencies, sometimes as an in-house writer for companies, but since 2013 I’ve been working as a full-time freelance copywriter. In that time, I’ve worked with dozens of clients ranging from small tech start ups, to large international corporations and everything in between, and my sales copy is responsible for millions of dollars in revenue.

Fun Facts

  • I'm a graduate of the renowned University of Missouri School of Journalism.
  • I'm trilingual in English, Spanish, and German.
  • I'm an avid traveler. So far I've been to 35 countries (but I'm always eyeing my next destination).
  • I spent a year as an English teacher in South Korea.
  • I've ridden a motorcycle from the USA to Argentina.
  • I currently live in Berlin, Germany.


There's a huge difference between words on a page and words that sell,

...and that difference can be measured in clicks, conversions, and, most importantly, dollars in your bank account. No matter how many people visit your site or read your copy, it's all for nothing unless they're buying what you're selling.

I help you find the right words to reach your audience and get them to open up their wallets.

Simply by changing your copy, you can earn thousands of dollars per day in additional revenue. You might call me crazy, but I’ve done just that for dozens of clients just like you. Once you see the difference I can make, you’ll think you're the crazy one for not hiring me sooner.

I work with businesses, marketing and advertising agencies, and web developers to write:



eBooks and White Papers

Landing Pages

Brochures and Marketing Materials


Direct Mail and Online Marketing Campaigns

The Killer Formula for an Unbeatable About Page

Your About page is typically the most viewed page on your website, but it's the one page most people struggle to write. I've come up with a formula which breaks things down into 5 easy-to-write sections which anyone can follow to get their own killer About page. 

Just fill out the form to the right, and get your FREE copy of the formula now.

How It Works

Once you get in contact with me, I'll send you a quick form to fill out with the details of your project within 24 hours. Then we'll arrange a time to chat on the phone, over Skype, or if you're in Berlin, face-to-face, to iron out the details of your project. Well get to the bottom of what you're tying to accomplish, and plan out what needs to be done, and when it needs to be finished.

Copywriting schedule

Once we're sure that we're a good fit for each other, I'll send you quote as well as a contract for the agreed upon work. I'll also ask for any resources I might need, as well as copywriting examples to reference if you have a specific style in mind. Once the contact is signed, I'll schedule your project, and establish a firm deadline. I also require a 50% down payment on larger projects, and first time clients.


Once I have all the necessary materials, I'll get to work. I'll begin by researching your company, your industry, and your competition. I'll outline the work, and begin writing my first draft which I'll have back to you within the specified timeframe. 



Once you receive the first draft, you can make comments, and I'll make revisions if necessary. I don't have a specification on how many revisions are "allowed," we'll continue working on the copy until we're both satisfied, however this typically only requires one round of edits if any.


Let's make it live! We'll implement the copy and watch as your traffic, sales, and customer engagement hit the roof. If applicable, we can split test various options, and refine our decision to optimize the copy as much as possible (we'll discuss this in the initial stage).


Once we're both happy with the result, I'll send the invoice for the remaining balance which is due two weeks after the project is completed. Once it's over, you'll be so happy, that you'll refer me to all your friends, family, and colleagues. Thanks!


My clients say nice things about me.

Not only is Joe an incredibly talented copywriter, he literally doesn’t sleep until he’s uncovered the best way to explain something. He walks the extra mile to make sure that his copy is ultimately consistent.

— David Link | Founder & CEO of Cloud Working Labs

Just by replacing our own sales copy with that from Joe, we were able to increase our conversion rate by 2.81%. This was without any graphic, color or major layout changes - just Joe’s sales copy!
I cannot recommend Joe’s skill and expertise enough, it has paid for itself more than 100 times over.

— Griffin Stewart | Co-Founder

Get in contact

Ready to get started?

Curious to know more?

Have a random question?

No problem! Just fill out the form to the right, and I'll get back to within one business day. 


Q: Can I start on your project tomorrow?

A: I'm usually booked a week or two in advance. But if it's super urgent, I'm sure we can work something out.

Q: Since I work in Germany, do you have to pay Euros?

A: I accept both USD and EUR.

Q: Do you have to pay VAT?

A: Only if you're in the European Union.

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